How To Start Your Own Radio Program
Radio is an important mean of communication in the modern world. Radio will not consume your time, because it is possible to listen to your favorite radio program while driving, cooking, cleaning, painting, jogging etc.
Some people who are dedicated radio lovers, often have originally creative ideas for new engaging radio programmes. With certain effort, these people can launch their own radio program if they want. Now, we will tell you how to speed up the process of creating your own radio show. And hope this professional information will help your media dreams come true.
There Are Several Basic Things You Have To Think Up For Your Program:
- Host, radio station.
- The name of the program.
- Target audience.
- Image of the presenter.
- Pilot project.
- Benefits for a potential sponsor.
The name of the program should be creative, but understandable. The best way is to start writing associative chains on the topic. Gradually you will have the backbone of words which you can circle and think up something unusual.
The next questions are: For whom is the program? and Why is this program interesting for this target audience? So, figure out the target group. For example, for a travel talk show it can be “the residents of a European megalopolis with an average income, vacationing abroad once a year. They spend a certain amount of money; the country of the first choice is Egypt or Turkey.”
Then you should specify why this program will be of interest to these people. For example: “For the last several years a trip abroad has turned from a vacation into an adventure. To make trips brighter it is necessary to maximally inform people about opportunities and threats. To help them to understand traditions and culture of other countries…” Start your business plan with the words: “Based on this, the main goal of the program is …”
Having understood the purposes, you can define a genre of the program: informational, analytical, documentary; but it always has to be entertaining.
Then you may choose the form of presenting your program: radio journal, audio diary, information release, talk show, playlist with your comments, podcast, or news.
Image Of The Radio Presenter
The image of the radio host is a very important issue. You must clearly understand who you are in this program. Maybe you are a person who knows, for example, the music of the 80’s and wants to present it to the younger generation. Maybe you are a person who loves hip-hop and tries to understand what the audience thinks about it. Perhaps you know the musicians of the 80’s personally and can tell about these idols something more than Wikipedia.
The last but not the least is the actual ability to talk clearly and comprehensively, and to present the information in a interesting way.